Display ads
GEGM meets your display advertising needs in order to develop your visibility worldwide. We adapt your content to different digital media.
ASK FOR A PRESENTATION
Management of the production of Display Ads for worldwide Media Plans
As part of international media marketing campaigns, our customers entrust us with the production and adaptation of their content and assets (visuals, videos) for the various advertising spaces on digital and other media. Our commitment is to adapt this content in line with the global guidelines for marketing campaigns, so as to ensure the brand's consistency and DNA across their campaigns, in all advertising spaces, for all markets.
One of the main levers activated in digital marketing on digital media is online advertising known as display ads - the digital counterpart to the press production carried out.
All Display Ads formats covered
With the assets available, we produce display ads to populate the advertising spaces of the advertising networks in dynamic, retargeting or programmatic campaigns by producing static, animated and rich media content (Interactive video, video, 3D, YoutubeAds, dynamics ads). We also produce specific display ads linked to the broadcaster or publisher (dress-skin, intersitials, shoppable units, etc.).
Display Ads - multidisciplinary assets managed by GEGM
Display advertising is produced in close collaboration with various teams and partners:
1
The customer's in-house media teams and their respective media agencies, operating centrally or by market.
2
The in-house creative team, or an external team via an agency, to validate concepts and creative proposals.
3
The publishers of the major media groups, for technical specs and an understanding of the distribution of formats to be produced.
4
Third-party partner technical platforms for managing rich media formats and dynamic campaigns (dynamic ads).
IAB Display Ads standards at the heart of GEGM production
All display ads are produced in accordance with IAB standards to ensure maximum visibility through optimised loading times and total compatibility on all devices (mobile, tablet, desktop).
Our teams are trained and certified in the various methodologies and third-party technology platforms (Google DoubleClick Studio, Celtra, Sizmek, etc.) used to produce Rich Media and Dynamic Ad campaigns. Each year we produce more than 50 digital marketing campaigns for online display ads adapted to around twenty markets.
We produce tailored display ad campaigns for around a hundred markets.