Guidelines

We draw up guidelines for your Print Media Planing, taking into account 3 elements:

the recommendations of the creative agencies that have developed the campaigns with the brand,
the brand's graphic identity
the most common technical constraints of publishers and printers.

Guarantee consistency and respect for the DNA of your international campaigns thanks to managed print media planning

These guidelines bring together several masters that are validated by the brand. There is a Single Page Master and a Double Page Master for the Press. Then we create different POS/OOH or Merchandising ratios including the extreme formats that we have encountered in all the requests received, which enables us to respond to a wide range of formats.

We put all these elements together in a document that explains and details the graphic elements of the charter. The visuals are processed to comply with European and global printing constraints. We are committed to complying with printing standards.

0.4 High

0.4 Floor

0.6 High

0.6 Floor

1.0 High

1.0 Floor

1.6

2.0

3.5

Guidelines that ensure the quality of your Media Print Plan, from creation to printing.